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KMID : 0665420190340040432
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Korean Journal of Food Culture
2019 Volume.34 No. 4 p.432 ~ p.439
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Effectiveness of Restaurant Attributes and Consumer Emotions regarding Waiting Time on Revisit Intention
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Lee Jeong-Eun
Choi Jin-Kyung
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Abstract
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The purpose of this study is to measure the effect of customers’ waiting time on their revisit intention through theiremotion. Also this study assessed the effect of restaurant selection attributes on consumers’ revisit intention in Korea. Thisstudy used experimental scenario questionnaires for collecting data. Frequency analysis, Cronbach’s alpha, correlation, ttestsand multiple regression analysis were assessed using SPSS. Customers preferred taste, sanitation and service whenselecting a restaurant to dine out. The results of this study found that there were no significant differences between positiveand negative emotions due to waiting time. Findings of this study suggested that waiting time, convenience, nutritionalvalue, and emotion influenced consumers’ revisit intention. Therefore, reducing waiting time and providing proper servicewill help consumers have positive emotions to return to dine at a restaurant.
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KEYWORD
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Waiting time, positive emotion, negative emotion, restaurant revisit intention
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